Avant Garde Magazine


ORIGIN:  New York City
CREATORS:  Ralph Ginzberg / editor & Herb_Lubalin /graphic design
MAGAZINE TIME SPAN:  January 1968 to Summer 1971
DIMENSIONS & MATERIAL : 28cm x 28cm (11"x11") paperback

There are certain things in a human life that are actually considered a requirement for human civilization to exist. They are feelings and attractions that every moving mammal, reptile and fish do to continue its existence into the never ending trails of time. These conditions that have fortunately granted us an intimate passion to continue humanities existence. These things are not manifestos or religions that are chosen to decorate our lives and justify our sins. They are there so we may exist. Practical by nature. Although some deem those feelings as great barriers of sin that keep the human race from reaching the heavens. The so called heavens that millions will sacrifice their lives and others lives for, with pain and suffering so not a soul will live in peace. Unrealistic anti nature. The freedoms that have been stolen due to a mans expression of one of his human birthrights. Sexuality.

The Avant Garde magazine had a short span of time between 1968-1972, that the 14 issue magazine was in print for. It was extremely popular to the NYC illustration, art world and music scenes. The magazine's font brought high demand in the graphic design world, for a full font set that the title logo was written in. Therefore the graphic designer of the magazine, Herb Lubalin made a full font set that would be used throughout the 70's in large scale advertising. Supposedly Herb Lubalin was greatly disturbed by the lack of well laid out design and use of the font ligatures. Alex white write a great article about the misuse of the type set. The font also played a role of reoccurrence in the 90's and 2000's, with many retro futurism inspired advertisements and logos.

Avante Garde font design by Herb Lubalin

Herb Lubalin (pronunciation "loob'-allen", born March 17, 1918 – May 24, 1981) was a graduate from Cooper Union in 1939. He joined the school at the age of 17. After graduation, he shuffled through the typical arrangement of worthless jobs that NYC still to this day provides.He finally landed a 20 year job in design at Sudler & Hennessey, a firm that organizes seminars for teaching healthcare. He built a decent reputation for having an impeccable eye for design detail, then followed suit by opening his own private studio. From this studio he met an interesting soul by the name of Ralph Ginzburg, whom was renown for his Harpers Bizarre interview with the best chess player of all time, 18 year old Bobby Fischer. This was the last and only interview ever with Bobby Fischer, entitled "Portrait of a Genius As a Young Chess Master". The journalist and Herb Lubalin hit it off, and the result was Ralph Ginzburg's first publication as an editor. The magazine was 'Eros'. It was a four part hard covered book by the dimensions of 23.1 x 167 x 27cm (9.1 x 6.6 x 1.1 inches). Each issue was named by the season of release during the year 1962. There will be a further article that I will go deeper into depth on the 'Eros' magazine and the political disturbances it had within certain political factions, due to the erotic and anti-racial stereotyped themes.

There was one more magazine publication between the time that 'Eros' was released and 'Avant Garde's' release. This was entitled 'Fact:', and was a more politically angled publication. This magazine also stirred up mayhem with political factions and is another story all in itself. Regardless the duo had begun to build a reputation with the law before the release of 'Avant Garde'.

As you may already be aware, the magazine this article is about was a somewhat erotic affair. It had a large quantity of nude photography and paintings with a more design mentality approach. Also there were points of view that were leftist toward government and society in general. It well defined the era when the magazine was released (1969-1972), which was known for the beatnik and early hippie movements. The articles crossed all sorts of affairs, and they usually used only the most open minded of people and celebrities (somewhat of a contradiction in itself) to represent and work for the magazine. John Lennon contributed lithographs for example. Of course the erotic art, nudity and touchy issues at hand would only provide a space for the open minded to fill.


January 1968

  • What Makes Nixon Run by Warren Boroson
  • Galahad's Pad by Julio Mitchel
  • The Hate Mail of Captain Levy
  • Let's Retire our most Overworked Four-letter Word by Professor L. Eric Hotaling
  • Richard Lindner:  The Rubens of the Love Generation
  • The Slaughter of Civilians for Sport by U.S. Pilots by First Lietenant Thomas F. Loflin II
  • An Obscenity Bust in-Would You Believe?-India by Malay Roy Choudhury
  • Drawings by Muhammad Ali
  • "Believe in God:  You Have Teeth" by S.H. Margalith
  • The Fugs:  Nextness is Godlier than Cleanliness by Martin Cohen
  • Metamorphic Jewelry:  The Last Word in Found-Object Art  Photographs by Ryszrd Horowitz
  • God Love Poem by Lenore Kandel
  • "Ice" By Richard L Lindner (Cover)
    VOLUME 2 (Marilyn Monroe)

    March 1968

  • The Marilyn Monroe Trip - A Portfolio of Serigraphs by Bert Stein
  • Walter Bowart:  Mild-Mannered Editor by Tom Hyman
  • Prof. Einstein to Dr. Freud:  "Can We Eliminate War?"
  • The Passion of Norman F. Dace by Norman F. Dacey
  • Orphan of the Flood by Mitchell Wojtycki
  • The Erotic Tomb Sculptures of Madagascar Photographs by Sarajane Archdeacon
  • "Avant Garde's" No More War!" Poster Contest
  • Peace Movement by Gary Youree
  • Picasso:  The Artist as an Eternally Young Man by Brian Fitzherbert
  • The Visitor by Roald Dahl

  • VOLUME 3 (Revamping the Dollar)

    May 1968

  • Revaluation of the Dollar - 19 Artists Design a New Dollar Bill
  • Paul Krassner:  Apostle of the Put-on  by Fred Powledge
  • Andy's Girls Photographs by Lee Kraf
  • "Was it Good for You, Too?" by Dan Greenburg
  • The Future of Criminal Law by Karl Menninger, M.D.
  • The First Church of Love
  • The Taming of Denise Gondelman by Norman Mailer
  • Astrological Automobiles Drawings by Francois Dallegret
  • Prolegomena to a Study of the Erotic Film by Frank A. Hoffmann
  • Mr. and Mrs. Brown go Walking Photographs by Julio Mitchel
  • The Prison Poems of Ho Chi Minh  Introduction and Translation by Kenneth Rexroth
  • Avant-Garde's "No More War!" Poster Contest
  • Dollar Bill Designs on Cover by Tom Carnese, Gerry Gersten and Herb Lubalin


    September 1968

  • Front Lines Letters to the Editor
  • Amnesty Now
  • Playhouse of the Ridiculous Photographs by Eliot Elisofon
  • WBAI:  Switched-on Radio by Fred Powledge
  • Poetry by Computer
  • Leroi Jones:  Poet Laureate of the Black Revolt by Peter Schjeldah
  • The Strange World of George Tooker
  • Voodoo Lives! Photographs by Lee Kraft
  • Please Don't Kill Anything by Arthur Miller
  • The Battle Hymn of Jeffrey Weinper by PFC Jeffrey Weinper
  • I Remember superman by Francesca Milano
  • '69:  A Great Year Any Way You Look at It  Photographs by Horn/Griner


    November 1968
  • Front Lines
  • Letters to the Editor
  • "No More War!" Posters
  • In the White House Doghouse by Ralph Schoenstein
  • On the Psychology of the World Order by Jerome Frank M.D.
  • Tom Wesselman:  Pleasure Painter
  • The Sears Catalogue:  A Book Review by Eric Hotaling
  • Son of "Hair" Photographs by Roger Denim
  • Ron Cobb:  Daumier of the New Left
  • The Honorable Discharge of Pvt. Sam by Gary Youree
  • Living High on the Hog Farm Photographs by Julian Wasser
  • Brain Damage:  Sorcery as Art Photogrpahs by Ira Cohen and Bill Deovre
  • Seascape #17 by Tom Wesselman (Cover) 

  • VOLUME 6

    January 1969

  • In Full Bloom (Cover) Photograph by Dewayne Dalrymple
  • Front Lines
  • Letters to the Editor
  • And Now:  The Evolution Revolution by R. Michael Davidson
  • Melle's Melees
  • Breaking Out:  A Black Manifesto by Dick Gregory
  • Tomorrow's Classics by Leslie M. Pockell
  • Phil Ochs: Kipling of the New Left by Peter Schjeldahl
  • The President's Golden Zipper by Fred Rayfield
  • The Sexual Revolution:  A Running Commentary Photographs by Ralph M. Hattersely Jr.
  • Sylvan Hart is Alive and Well in the Wilderness by J. Randal
  • My Father-To-Be-Ness and You by Robert Joe Stout
  • The Last Act by Roald Dahl
  • Gas Over Madison Avenue by Gordon Carlson

  • VOLUME 7

    March 1969

  • "The Spirit of 1976" (Cover) Photograph by Carl Fischer
  • Front Lines
  • Toward a New Spirit of '76 Compiled by Leslie M. Pockell
  • The Decline and Fall of the Female Breast by Warren Boroson
  • Appeal of Folk Singing:  A Landmark Opinion by Justice William O. Douglas
  • The Black Power Failure by James R. Schofield
  • Paul Wunderlich's Painted Women
  • Thoughts of Chairman Jerry by Peter Schjeldahl
  • The Satyricon of a Petronius:  A New Take by Edgar A. Bunning
  • Sculpture A La Rorschach Photographs by William Watkins
  • Pennebaker:  truth at 24 Frames Per Second by Hal J. Seldes
  • O Precious Balls, Farewell!  by Jean Gent
  • The Demise of Death by R. Michael Davidson
  • Pussy Galore!  Cat Drawings of Guy Bourdin

  • VOLUME 8 (Picasso's Erotic Gravures)

    September 1969

  • Introduction
  • The Artist and His Model
  • The Circus
  • The Brothel
  • The Voyeur
  • The Muses
  • The Orgy

  • VOLUME 9

    November 1969

  • Front Lines
  • Letters to the Editor
  • America in Distress by Nobel Laureate George Wald
  • Fuch's Femmes Fatales
  • The Defense of Adolescents by Warren Boroson
  • Deserted Island Photographs by Wilton S. Tifft
  • Convention:  A Play by Dan Greenburg
  • John & Yoko in Concert by Irma Kurtz
  • She Stoops to Conquer  Photographs by Gunter Rambow
  • Is the Red Cross Pro-Nazi?  by Warren Boroson
  • Beasts in Love:  Three Poems by D. H. Lawrence
  • Jews, Catholics, and Protestants Compared by Warner Brown
  • Ultra Violet in Infra-Red photographs by Eliot Elisofon
  • Samson and the Harlot in Gaza (Cover) by Ernst Fuchs

  • VOLUME 10

    January 1970

  • Heliotrope (Cover) by Thomas Weir
  • Letters to the Editor
  • The Dr. Who Called the A.M.A. The "American Murder Assn." by Warner Brown
  • The Most Hated Man in America by Leslie M. Pockell
  • The Virgin Forest Photographs by Thomas Weir
  • The Handwriting on the Wall by Warren Boroson
  • Democracy by Telephone by Vincent Campbell
  • Israel Captured Photographs Compiled by Cornell Capa
  • Hundertwasser:  Postcards from Pandemonium
  • The Bigger they Are, The Harder I Fall by Max Hess

  • VOLUME 11  (Wedded Bliss:  A Portfolio of Erotic Lithographs by John Lennon)

    March 1970

  • Lotus (Cover) Lithograph by John Lennon
  • Front Lines
  • Letters to The Editor
  • Wedded Bliss:  A Portfolio of Erotic Lithographs by John Lennon
  • The Sins of Their Fathers Compiled by Diane E. Bente
  • The Case for Extending the School Year by Warren Boroson
  • Gustav Klimt:  Lost and Found
  • Coming:  Molecular Mastery of the Brain by David M. Rorvick
  • A Day for a Lay  by W. H. Auden
  • The World's Most Powerful Critic by Ted Townsend
  • Oragenitalism:  A Book Review  by Anatole Lerer
  • The Silent Majority Photographs by Julio Mitchel
  • Wasted Yen by Ralph Schoenstein
  • Thalidomide, Cyclamates, and Now. . .Caffeine?  by Warner Brown
  • Behind the Lines by Jeanne Devires

  • VOLUME 12

    May 1970

  • Front Lines
  • Dial-A-Hawk:  A Ringing New Form of Antiwar Protest
  • Laid on Fire Island by Gary Youree
  • The Mystery of Jorgen Boberg
  • The Second Most Hated Johnson in America by Warren Boroson
  • Bell's Belles Photographs by Hugh Bell
  • The Gang-Bang on the Underground Press
  • Why "Hair" Has Become a Four Letter Word by Warner Brown
  • Jack the Raper Third in a Series Entitled "The Lust Battalion"
  • Letters to the Editor

  • VOLUME 13 (Portraits of the American People)

    Spring 1971

  • Special Issue:  Photographs by Alwyn Scott Turner

  • VOLUME 14

    Summer 1971

  • Hommage A L'Ecole Fountainbleau (COVER) by Lambert Wintersberger
  • Letters to the Editor
  • The Sexual Symbolism of the American Flag by Warner Brown
  • High Times Photographs by Mary Ellen Mark
  • "The Machine I Hate the Most"  Compiled by Dorothy Bates
  • Madness to His Method Paintings by Dieter Schwertberger
  • Strong Medicine by Warren Boroson
  • Concerning the Mais of Brobdingnag by Lemuel Gulliver (as told to M. S. Winecoff)
  • Way out Westbeth Photographs by Leonard Freed
  • On the Septuaquinquennia of Psychoanalysis by Frederick L. Boyle
  • Belles-Lettres by Anna and Anthon Beeke, Peter Brattinga, Ed Van Der Elsken, and Geert Kooiman
  • Unwinding in London by Seymour Krim

  • No. 1

    Spring, 1962

  • Short stories by Ray Bradbury
  • Short stories by Guy de Maupassant
  • An extract from Eric Partridge's "vulgar dictionary"
  • Poems by John Wilmot, the second Earl of Rochester

  • No. 2

    Summer, 1962

  • Photo essays about John F Kennedy
  • Photo essays about French prostitutesv
  • Photo essays about erotic statues in India
  • Mark Twain's short story "1601", which was its first magazine publication
  • An antique patent submission for a male chastity belt

  • No. 3

    Autumn, 1962

  • An 18-page shoot of the deceased Marilyn Monroe(which took place 6 weeks previous of the article, all photos by Bert Stern)
  • A piece by Bonnie Prudden
  • An extract from Fanny Hill
  • An article on Samuel Roth

  • No. 4

    Winter, 1962

  • A letter by Allen Ginsberg
  • A profile of Frank Harris
  • An eight page "photographic tone poem" titled "Black and White in Color"*
  • *Some people tend to believe that the magazine was persecuted from racist factions due to this article, which featured a Black male model and a European female in the nude. There may have been no issues at hand if this article was not pushing the boundaries of the racist state of the US in the sixties.

    Preferred Articles